I teach arts marketing. And most people who are at all familiar with marketing know that the advent of social media has changed the way that people market. So, this semester, I’m going to try an experiment. I’m going to teach about social media marketing — and I’ll be using social media to teach it.
Hence the blog.
Jim Tobin and Lisa Braziel have written a book called “Social Media Is Like A Cocktail Party.” I really like that concept, and not just because I like cocktails (Absolut Cosmo, if anyone’s buying). The premise is that jumping in to social media without knowing the rules is kind of like crashing a social event and making a fool of yourself. This blog is my attempt to learn the rules, gain some wisdom from social butterflies, and (perhaps) get some cool new ideas to pass on to my students and the organizations I work with.
But because this is social media, we have to be social. And I am a teacher and I have to teach. So here is your first task. We need to name this blog. Do me a favor, and suggest some names, please.
Here’s what I like: I want something that is clever and maybe even tastefully punny (like my favorite blogs, The Artful Manager and Life’s A Pitch) but that also says something about what’s going on here.
And because it’s a party, someone gets a prize! If I choose you your name for the blog, you’ll get a cool prize. And I have some really cool prizes, ask my students. There was almost a fistfight last year in class over the Claude Monet finger puppet.
I’ll choose the new name on September 20. So… GO!