The contest to name this blog is over! It went down to the wire, with suggestions coming in until the last minute (literally). We received over 50 suggestions, with several people submitting many names. And the winner is…Artini, submitted by Margaret Burton! Margaret, we’ll have to figure out a way to get your prize to you. And just because I like giving prizes, here are a few more:
Most suggestions submitted: Trisha France
Finalists from social media seminar who received votes from the class: Lisa Laird, Amber Wolf and Kelly Rine (okay, Kelly voted for her own name, so I’m going to have to think about this a bit longer)
Special award for using foreign languages in her suggestion: Emilee Landon
Special award for the most clever name that none of the students understood: Michael Rosewall, for Art Link Letter
Here’s the catch, students…to claim your prize, you need to comment on this post. Yes, I am that devious.
Our little social media experiment has been very interesting so far. I got 21 separate comments on my first post, so far 7 on my second. Posts have come from Facebook friends, arts management alums, and students. My mom commented in person, which counts…kinda.
As I said in the first post, our mission this semester is to see what works in social media, and what doesn’t. One of the things I learned most dramatically this past week was that just putting a blog out there isn’t enough. I had to really pound on it. Several days after the first post, when there was one comment and the same person commented later, “is anyone out there?” I learned that social media is only social when you get in there and mix it up in person. I threatened my classes, brought out the guilt on Facebook and reminded everyone I saw.
I generally begin my marketing class in the spring with some phrases that students are forbidden to use. One is “free advertising” (just like lunch, this does not exist). The other is “Get the word out.” A common mistake in marketing is to think that just putting the message out into the world is enough. We’ve posted our event on the website, send out an e-mail blast, and faxed the press release to our local media. Hands washed of that task…we can now sit back and watch the ticket sales roll in.
The problem with simply getting the word out is that we can’t ensure that anybody will catch it. Perhaps we need to think and act as if all of our marketing is social media. If we aren’t thinking interactively on all of our marketing, we are simply broadcasting our message and trusting that somebody will see it AND absorb it AND be motivated by it AND act on it. That’s a lot to ask. In all good marketing, we need to mix it up. And threatening people and bringing out the guilt doesn’t hurt either.