Several people commented on the previous post about the statement I made that I had to beg and cajole people to submit names for this blog after the first post. One questioned, are blogs now obsolete? Are there just too many of them to be able to get any attention?
I don’t think blogs are obsolete, any more than I think websites are obsolete. Yes, there are newer tools, and yes, there are a million of them (both websites AND blogs). There are also millions and millions (and millions) of Facebook pages for worthy causes, things to like, businesses, and very silly things.
My Facebook “likes” list contains (among many others) the following:
- Art Institute of Chicago
- One Book-One Community Green Bay
- The Onion
- I’m with Coco
- Journey Jewels
- Wisconsin Public Radio
- Green Bay Wisconsin
- Electric Car
- the ARTgarage
- The Amazing Race
- 75% Of the Earth Is Covered in Water, the Rest is Covered by Charles Woodson
- Can this poodle with a tinfoil hat get more fans than Glenn Beck?
That may just show you what an strange personality I have, but I suspect that most of you reading this have a similarly eclectic list. But here’s an interesting fact: when I went on Facebook to compile a list of “likes” for this post, there were at least 25 things that I didn’t remember were on my list. I liked them, but they apparently didn’t like me back, because I never see their posts in my newsfeed or get messages from them.
If you are using a Facebook page, or a blog, or even a website, to help market an arts organization, that can’t be the end of the story. If you don’t tell people about them, encourage people to come, and provide some reason for them to do so, they will just sit there among the piles of other forgotten social media. These tools (especially websites and blogs) are “pull media,” meaning that people need to come to them, as opposed to “push media” which goes to your customers. Most pull media needs to be paired with at least a little push in order to (as they say in the biz) drive traffic to your site.
In lay terms, this means that you can’t just have a website, you have to let people know that the website is there. You can’t just have a blog — that is, if you want people to actually read it. If you don’t market social media, it becomes broadcast media — a one way conversation into the void.
So, I will continue to bribe, beg, cajole, post on Facebook, announce in classes, and otherwise promote the blog. It’s working pretty well so far.
Oh…and for my students, the answer is “Target Dog.”