Monthly Archives: October 2010

How do you spell success? F-a-c-e-b-o-o-k?

Nobody likes them, they say, but if they didn’t work we wouldn’t have them.  Public radio pledge drives?  Tetanus shots?  Of course I’m talking about political advertising. No, this post isn’t about negative ads, although I could get good and … Continue reading

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Want art? There’s an app for that

I just returned from Boston, where I spent the weekend with other arts management faculty working on, among other things, next April’s convention in Boston.  Following the meeting, because I was unable to get a flight out the same day … Continue reading

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Social media and innovative programming

This week’s assignment was to find an interesting use of social media by an arts organization.  My students found some really, really interesting stuff. First thing we learned: MASS MoCA (the Massachusetts Museum of Contemporary Art in North Adams) remains … Continue reading

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The peasants are revolting! (they certainly are)

As a part of my experiment in social media, not only am I writing a blog, but I’ve asked my students in senior seminar to blog too.  They are not particularly happy about this (nor, by extension, I think, with … Continue reading

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New World Symphony

I usually don’t post two days in a row, but I’m moved to do so after attending a concert by the Civic Symphony of Green Bay last night. The Civic Symphony (aka “the Civic”) is an organization that epitomizes much … Continue reading

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Getting the word out

On the first day of arts marketing class, we learn the three phrases that are forbidden: “We need to get some free advertising.”  (Like lunch, there is no such thing) “We need to get younger audiences.” (Define young, please.  Younger … Continue reading

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Broadcasting it, old school

One of my favorite volunteer gigs is serving on the board of the Wisconsin Public Radio Association.  I’m a big fan of public radio — and have become an ardent supporter in recent years since it has become clear that public … Continue reading

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