I will be short and sweet in this post, something in class we call “pulling an Amber.” Amber has had great success in her blog posting short messages with fun questions. I don’t know if my question will be as fun, but I don’t want it to get lost in the shuffle.
If your organization uses social media, what is the philosophy or rationale behind what you’ve chosen to do?
Hint: “we do it because everyone else is so we have to” is not a correct answer and I will not accept it.
In the next week, my students will be compiling a list of questions to ask the organizations whose social media marketing they are analyzing. This is my contribution to the interview. Please let us know your thoughts — who knows, your answer may help a poor student get a better grade!