2011 Technology Trends – Part 2

Okay, I admit, it’s been awhile.  The thing about doing a blog when nobody is paying you to do so is that other things move to the top of the priority ladder.  The past few weeks, I’ve been dividing my time between getting started with spring semester and posting stupid Packers videos on Facebook.  Tomorrow is the Super Bowl (Go Pack Go!) and so I should have much more time and mental energy to devote to blogging.

Art in Packerland: Ice sculpture at Winterfest

The last post discussed a couple of the National Arts Marketing Project‘s projections for top arts technology trends and their implications for us in the heartland.  Here are the rest from Amelia Northrup’s terrific article:

Changing media consumption

We’ve known for a long time that there are millions of people participating in art every day — they’re just not necessarily doing it by purchasing tickets to our events.  Smart arts organizations are starting to take advantage of the trend to consume arts and entertainment via the internet and mobile devices, by creating YouTube channels, mobile apps and posting previews and auxiliary material on their websites.

I’m intrigued with the arts internet channels that have popped up recently.  Sites like Tendu TV (dance) and classicaltv (music) offer both free and pay-per-view videos.  Ovation TV has a terrific website that offers plenty of content even for those who don’t get the cable channel.   These ventures offer plenty of opportunities for local arts organizations — for posting content, enrichment for audiences and collaborations.  The possibilities are intriguing!

The privacy debate

Concerns about online privacy are not new, but with cloud computing (where an organization or individual’s data is stored on outside servers) opens several new cans of worms.  When we consider an online ticketing system or fundraising database, it’s worth carefully investigating the ramifications for our audiences and donors.

Location-based social media

Do you use FourSquare or Facebook places?  Most tech companies are assuming you do — or will.  The success of FourSquare (which grew about 300% in 2010) has encouraged Facebook and Google to create their own location apps.

How can these apply to local arts organizations?  First, they appeal to young urban professionals, which are often the kind of people that arts organizations want to attract.  Impromptu meet-ups, flash mobs, social media promotions (get a discount if two friends come with you!) are easy to imagine.

These are just a few trends — and considering that I hadn’t even heard of location-based social media until a few months ago, I suspect that more will emerge shortly.  What trends do you see?


About Ellen Rosewall

I am Professor and Chair of Arts Management and author of Arts Management: Uniting Arts and Audiences in the 21st Century (Oxford University Press, 2013). I believe that arts and culture are undergoing a profound change in the 21st century, and I love talking with people about how we continue to bring arts to our communities and individuals give the brave new world of social media, technology and economic changes. Join the conversation!
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