Monthly Archives: February 2013

If you liked X, you’re gonna love Y

We’re all familiar with the concept of algorithmic marketing.  Each time we put something on our Netflix queue, for example, we get a popup suggesting a dozen other films we might like, chosen based on similar characteristics.  Facebook assigns us … Continue reading

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What are we innovating?

To prepare for my senior seminar this semester, I’ve been reading a lot about innovation. Here are a few things I’ve learned: Innovation is linked to business growth. According to Making Innovation Work: How to Measure It, Manage It, and … Continue reading

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